江苏大学
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”1. The New York Times is considering ending it’s print edition partly due to ______.2. Peretti suggests that in face of the present situation, The Times should ______.3. It can be inferred from paragraphs 5and 6 that a "legacy product” ______.4. Peretti believes that in a changing world ______.5. Which of the following would be the best title of the text?
They’re still kids, and although there’s a lot that the experts don’t yet know about them, one thing they do agree on is that what kids use and expect from their world has changed rapidly. And it’s all because of technology.To the psychologists, sociologists, and generational and media experts who study them, their digital gear sets this new group apart, even from their tech-savvy (懂技术的) Millennial elders. They want to be constantly connected and available in a way even their older siblings don’t quite get. These differences may appear slight, but they signal an all-encompassing sensibility that some say marks the dawning of a new generation.The contrast between Millennials and this younger group was so evident to psychologist Larry Rosen of California State University that he has declared the birth of a new generation in a new book, Rewired: Understanding the iGeneration and the Way They Learn, out next month. Rosen says the tech-dominated life experience of those born since the early 1990s is so different from the Millennials he wrote about in his 2007 book, Me, My Space and I: Parenting the Net Generation, that they warrant the distinction of a new generation, which he has dubbed the “iGeneration”.“The technology is the easiest way to see it, but it’s also a mind-set, and the mind-set goes with the little ‘I’, which I’m talking to stand for ‘individualized’,” Rosen says. “Everything is defined and individualized to ‘me’. My music choices are defined to ‘me’. What I watch on TV any instant is defined to ‘me’." He says the iGeneration includes today’s teens and middle-schoolers, but it’s too soon to tell about elementary-school ages and younger.Rosen says the iGeneration believes anything is possible. “If they can think of it, somebody probably has or will invent it,” he says. “They expect innovation.”They have high expectations that whatever they want or can use “will be able to be tailored to their own needs and wishes and desires.”Rosen says portability is key. They are inseparable from their wireless devices, which allow them to text as well as talk, so they can be constantly connected-even in class, where cell phones are supposedly banned.Many researchers are trying to determine whether technology somehow causes the brains of young people to be wired differently. “They should be distracted and should perform more poorly than they do,” Rosen says. “But findings show teens survive distractions much better than we would predict by their age and their brain development.”Because these kids are more immersed and at younger ages, Rosen says, the educational system has to change significantly.“The growth curve on the use of technology with children is exponential, and we run the risk of being out of step with this generation as far as how they learn and how they think,” Rosen says.“We have to give them options because they want their world individualized.”1. Compared with their Millennial elders, the iGeneration kids ______.2. Why did Larry Rosen name the new generation as iGeneration?3. Which of the following is true about the iGeneration according to Rosen?4. Rosen’s findings suggest that technology ______.5. According to the passage, education has to ______.
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