昆明理工大学
Crowd control could soon become a crucial skill for climbers on Mount Everest, as important as physical strength or watching the weather. In a single day last week, nearly 40 people reached the top of the world—a record. Reports sent by satellite telephone from base camp spoke of queues at dangerous ridges and crowded as people passed each other in the final dash for the 8, 848 meters (29,129ft) summit.More traditional mountaineers sneer (嘲笑) at the circus atmosphere surrounding Everest in recent years, and there are warnings that the crowds are making the mountain more dangerous. Overcrowding has already taken its toll. In 1996, 14 died on the mountain when the members of several expeditions were trapped at high altitudes by sudden snowstorm. Bad weather in early May led to this year’s jam on the summit ridge, but the toll, luckily, was light. Just four climbers died, including a Nepali Sherpa who had made 11 previous successful climbing. Traditionalists are also worried about the growing tendency of expeditions to set records and achieve “firsts”, rather than simply climb the mountain. This year’s crop of summiteers included the oldest man, 64-year-oId Sherman Bull from Connecticut, and the youngest: 16-year-old Temba Tsheri Sherpa of Nepal. An American with only one arm was on the mountain this year; an Indian with no legs also tried but to no avail. In the most spectacular feat, Erik Weihenmeyer, an American, became the first blind person to reach the top of the world. His fellow climbers stayed in front of him on the way up, describing the terrain and ringing bells.Nepal views Mount Everest as something of a cash cow; the government charges expeditions a minimum of $70,000. That is probably why officials in Katmandu are ignoring concerns about overcrowding and talking about even more climbers coming next year. But a celebration of the 48th anniversary of the first conquest of Everest, by Sir Edmund Hillary and Sherpa Tenzing Norgay, was cancelled after violent strikes, called by the Communist opposition. Retuning climbers who thought their challenge was over had to walk from hotel to airport so they could fly home to the usual triumphal welcome. Tumultuous Nepali politics, it seems, could be just the crowd-control measure that Everest needs.1.What is important to climbers on Mount Everest?2.More accidents have happened in recent years due to(  ).3.Several summiteers are mentioned in the third paragraph to show (  ).  4.The attitude of the Nepali government toward the circus atmosphere is (  ).  5.An anniversary celebration of the first conquest of Everest was cancelled due to(  ).
As the great low ebb of high tech sweeps through the world of online commerce, two kinds of sites are weathering the storm. The first group is often referred to as “clicks and mortar”——online extensions of stores like Walmart or Sears. They take an existing, traditional business and extend it into the online arena. The second group provides a unique service made possible by the Internet’s special characteristics. Job sites and online auctioneer e-Bay are both good examples of the new breed of business that the Internet continues to foster. Cafeprsss.com is one of the latter group. It’s a website that provides users with online stores where they can sell shirts, mugs, and mousepads customized with their own logos and/or slogans. By itself, this is a fairly useful service, and an example of how the Internet has changed the art of marketing and customer service.Cafepress.com, however, is rather remarkable for another reason. Customers don’t need to print large lots of items. They don’t need to worry about shipping the goods to their customers. And they don’t need to talk to another human being to get their store “built” in the first place. The site lets you upload an image and choose what sort of item you’d like it to appear on. You can then choose how much to mark the item up—the difference between the item’s base cost and your mark-up price is your profit.Base prices are high, but understandable when you consider what cafepress.com does for the initial investment. An 11-ounce mug starts at $10.99. For that, cafepress.com prints the mug on a piece-by-piece basis, provides the ordering software, handles the money, packs it, and ships it for you. The mug’s purchaser pays shipping and handling costs; the store owner’s effort is limited to uploading the original image for the mug, setting the cost, and writing a brief description of the item.It seems to be catching on. “More and more companies come to us, who want to do some kind of merchandising, who want to offer a range of products to their users, but don’t want the hassles(麻烦事)associated with it,” says Maheesh Jain, cafepress.corn’s co-founder and vice-president. “That’s where we come in—we're one of the few companies that offer this kind of full-service solution.”But the most exciting aspect of cafepress.com is not its ability to help major corporations outsource(外包)and customize their merchandising efforts. What’s remarkable about the system is how simple it is to open a store. An average individual with an idea that could sell 50 T-shirts or mugs can’t justify a traditional merchandising effort, but with cafepress.com, users can easily bring ideas to fruition(完成)with very little time and no financial risk. Moreover, the quality of the merchandise is good; I’ve ordered a mug and a shirt from cafepress.com, and both were shipped relatively promptly, and arrived exactly as promised. Cafepress.com is an idea that’s easy to get excited about. It’s a small—but tangible example of how the Internet can change the way we live.1.The expression “weathering the storm” in the first sentence means(  ).2.The first kind of site differs from the second kind of site in that (  ).  3.Which of the following about Cafepress.com is NOT true?4.What kind of customers need Cafepress.com most according to its vice-president?5.What is the most outstanding about Cafepress.com according to the author?
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