南京艺术学院
The biggest problem facing Chile as it promotes itself as a tourist destination to be reckoned with, is that it is at the end of the earth. It is too far south to be a convenient stop on the way to anywhere else and is much farther than a relatively cheap half-day flight away from the big tourist markets, unlike Mexico, for example. Chile, therefore, is fighting hard to attract tourists, to convince travelers that it is worth coming halfway round the world to visit. It is succeeding in existing markets like the USA and Western Europe but not in new territories, in particular the Far East. Markets closer to home, however, are not being forgotten. More than 50% of visitors to Chile still come from its nearest neighbor, Argentina, where the cost of living is much higher.Like all South American countries, Chile sees tourism as a valuable earner of foreign currency, although it has been far more serious than most in promoting its image abroad. Relatively stable politically within the region, it has benefited from the problems suffered in other areas. In Peru, guerrilla warfare in recent years has dealt a heavy blow to the tourist industry and fear of street crime in Brazil has reduced the attraction of Rio de Janeiro as a dream destination for foreigners. More than 150,000 people are directly involved in Chiles tourist sector, an industry which earns the country more than US $950 million each year. The state-run National Tourism Service, in partnership with a number of private companies, is currently running a worldwide campaign, taking part in trade fairs and international events to attract visitors to Chile. Chile’s great strength as a tourist destination is its geographical diversity. From the parched Atacama Desert in the north to the Antarctic snowfields of the south, it is more than 5,000km long. With the Pacific on one side and the Andean mountains on the other, Chile boasts natural attractions. Its beaches are not up to Caribbean standards but resorts such as Vina del Mar are generally clean and unspoilt and have a high standard of services. But the trump card is the Andes mountain range.There are a number of excellent ski resorts within one hour’s drive of the capital, Santiago, and the national parks in the south are home to rare animal and plant species. The parks already attract specialist, visitors, including mountaineers, who come to climb the technically difficult peaks, and fishermen, lured by the salmon and trout in the region’s rivers. However, infrastructural development in these areas is limited. The ski resorts do not have as many lifts as their European counterparts and part poor quality of roads in the south means that only the most determined travelers see the best of the national parks. Air links between Chile and the rest of the world are, at present, relatively poor. While Chile’s two largest airlines have extensive networks within South America, they operate only a small number of routes to the US and Europe while services to Asia are almost non-existent. Internal transport links are being improved and luxury hotels are being built in one of its national parks. Nor is development being restricted to the Andes. Easter Island and Chile’s Antarctic Territory are also on the list of areas where the Government believes it can create tourist markets. But the rush to open hitherto inaccessible areas to mass tourism is not being welcomed by everyone. Indigenous and environmental groups, including Green peace, say that many parts of the Andes will suffer if they become over-developed.There is a genuine fear that areas of Chile will suffer the cultural destruction witnessed in Mexico and European resorts. The policy of opening up Antarctica to tourism is also politically sensitive. Chile already has permanent settlements on the ice and many people see the decision to allow tourists there as a political move, enhancing Santiago’s territorial claim over part of Antarctica. The Chilean Government has promised to respect the environment as it seeks to bring tourism potential. The Government will have to monitor developments closely if it is genuinely concerned in creating a balanced, controlled industry and if the price of an increasingly lucrative tourist market is not going to mean the loss of many of Chile’s natural riches.1.Chile is disadvantaged in the promotion of its tourism by____.2.More than half of Chile’s tourists come from____.3.According to the author, Chile’s greatest attraction is____.4.According to the passage, in WHICH area improvement is already under way?5.According to the article, in Chile, the services of airlines to Asia are____.
Massive changes in all of the world’s deeply cherished spoiling habits are under way. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our spoiling culture.That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders. The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that. This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events. The economics of the Super bowl are already astronomical. Willi scats at US $125, gate receipts along were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minutc halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relics for its essence on the flowing nature of the action.Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see that they play at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a “World Title” fight, and this means that the title fights have to be held in different countries around the world!1.Globalization of sporting culture means that____.2.Which of the following is NOT related to the massive changes?3.As is used in the passage, “globalization” comes closest in meaning to____.4.What is the author’s attitude towards the suggestion to change soccer into one of four 25-minute quarters?5.Why should the title fights in boxing be held in different countries of the world?
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