山东大学
On the north bank of the Ohio River sits Evansville, Ind., home of David Williams, 52, and of a riverboat casino (a place where gambling games are played). During several years of gambling in that casino, Williams, a state auditor earning $35, 000 a year, lost approximately $ 175, 000. He had never gambled before the casino sent him a coupon for $20 worth of gambling.He visited the casino, lost the $ 20 and left. On his second visit he lost $ 800. The casino issued to him, as a good customer,a “Fun Card”,which when used in the casino earns points for meals and drinks, and enables the casino to track the user’ s gambling activities. For Williams, those activities become what he calls “electronic heroin”.( 1) .In 1997 he lost $ 21,000 to one slot machine in two days. In March 1997 he lost $ 72,186. He sometimes played two slot machines at a time, all night, until the boat docked at 5 a. m. , then went back aboard when the casino opened at 9 a. m. Now he is suing the casino, charging that it should have refused his patronage because it knew he was addicted. It did know he had a problem. In March 1998 a friend of Williams’s got him involuntarily confined to a treatment center for addictions, and wrote to inform the casino of Williams’s gambling problem. The casino included a photo of Williams among those of banned gamblers, and wrote to him a “cease admissions” letter. Noting the medical/psychological nature of problem gambling behavior, the letter said that before being readmitted to the casino he would have to present medical/psychological information demonstrating that patronizing the casino would pose no threat to his safety or well-being.(2) . The Wall Street Journal reports that the casino has 24 signs warning: “Enjoy the fun... and always bet with your head, not over it.” Every entrance ticket lists a toll-free number for counseling from the Indiana Department of Mental Health. Nevertheless, Williams’ suit charges that the casino, knowing he was “ helplessly addicted to gambling ”,intentionally worked to “ lure” him to “ engage in conduct against his will”. Well.(3) .The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders says “pathological gambling” involves persistent, recurring and uncontrollable pursuit less of money than of thrill of taking risks in quest of a windfall.(4) . Pushed by science, or what claims to be science, society is reclassifying what once were considered character flaws or moral failings as personality disorders akin to physical disabilities.(5) .Forty-four states have lotteries, 29 have casinos, and most of these states are to varying degrees dependent on — you might say addicted to — revenues from wagering. And since the first Internet gambling site was created in 1995, competition for gamblers, dollars has become intense. The Oct. 28 issue of Newsweek reported that 2 million gamblers patronize 1, 800 virtual casinos every week. With $ 3. 5 billion being lost on Internet wagers this year, gambling has passed pornography as the Web’s most profitable business.
Reebok executives do not like to hear their stylish athletic shoes called “footwear for yuppies (雅皮士,少壮高薪职业人士)”. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.1.One reason why Reebok’s managerial personnel don’t like their shoes to be called “footwear for yuppies” is that_______.2.Reebok’ s view that “ consumers judge the quality of the brand by the quality of its distribution” (Line 5,Para. 2) implies that________.3.Reebok once had to limit the number of its distributors because________ .4.Although the Reebok Company has solved the problem of fulfilling its orders, it_________.5.What lesson has Reebok learned from Nike’s distribution problems?
A few common misconceptions: Beauty is only skin-deep. One’s physical assets and liabilities don’t count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1, 000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.Once again, the scientists have caught us mouthing pieties(虔诚)while acting just the contrary. Their typical experiment works something like this. They give each member of a group-college students, or teachers or corporate personnel mangers—a piece of paper relating an individual’s accomplishments. Attached to the paper is a photograph. While the papers all say exactly the same thing the pictures are different. Some show a strikingly attractive person, some an average-looking character, and some an unusually unattractive human being. Group members are asked to rate the individual on certain attributes, anything from personal warmth to the likelihood that he or she will be promoted.Almost invariably, the better looking the person in the picture, the higher the person is rated. In the phrase, borrowed from Sappho, that the social scientists use to sum up the common perception, what is beautiful is good.In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on the subject, explains: In terms of their careers, the impact of physical attractiveness on males is only modest. But its potential impact on females can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there is enough literature now for us to conclude that attractive women who aspire (追求)to managerial positions do not get on as well as women who may be less attractive.1.According to the passage, people often wrongly believe that in pursuing a career as a manager_______.2.The result of research carried out by social scientists show that______ .3.Experiments by scientists have shown that when people evaluate individuals on certain attributes________.4.“Good looks cut both ways for women” (Line 1,Para. 5) means that______ .5.It can be inferred from the passage that in the business world______.
1 / 16
本模块为学员专用
学员专享优势
老师批改作业 做题助教答疑
学员专用题库 高频考点梳理
成为学员